You guessed it, I mean postal mail, not mail as in newsletter marketing. Piece of paper as Letters, Postcards, Self-Mailers, Dimensional Mailers, Catalogs, and All-In-One Packages. Now, I’m pretty much sure you guessed as well, direct mail marketing still works.
What is direct mail?
This is basically a physical one-way correspondence where sender, usually a business offers services or products, expecting to engage with customers.
In a digital age ruled by advertising services such as Google Ads Words, Facebook Ads, Twitter Ads, YouTube, Instagram Ads, Snapchat Ads, and so on, there seems to be no place for postal mail marketing. However, that’s far from reality. As per record on the United States Postal Service website, they sent 77 billion pieces of marketing mail in 2018. Data for 2019 is not yet available. Just looking at these numbers makes us understand how direct mail marketing is still a serious business.
Types of direct mail
I’ve already mentioned different types of direct mails. All these types can encourage conversion or generate a lead. Let’s just make a short introduction to each of these.
Letters
Formal, traditional, and personal. Effective at reaching professional clients. Almost unlimited space in terms of writing.
Postcards
Very simple and cost-effective. Effective at reaching end consumers, raising brand awareness and promoting businesses.
Self-Mailers
Another name for a piece of paper such as booklet, brochure, or leaflet. Effective in attracting prospects and generating leads.
Dimensional Mailers
An upgraded version of a Self-Mailer. More space for creativity. Showcase your brand, products, and services. This type of mail unfold, pop-up and slide out.
Catalogs
Ideal to showcase a wide range of products. Large space to showcase products and services. It is perhaps the most expensive way of direct mail marketing.
All-In-One Packages
This is a combination of different types of direct mail, includes any number of other types of direct marketing.
Direct mail marketing benefits
Different and customized mail types with personalized messages help you build a list of new potential customers.
It allows you to efficiently use your marketing budget by setting realistic goals.
It helps build brand loyalty.
Effective tracking and monitoring.
Apparently, Americans still love postal mail but surprisingly millennials love mail too.
Direct marketing companies
Interested to try out? Without intention to endorse any, down below I’m sharing with you my compiled list of some of the best companies offering direct marketing services.
In alphabetical order.
