Despite the huge popularity among marketers enjoyed by social media in recent years, especially Facebook, we haven’t seen the newsletter marketing disappear from the marketing scene. Contrary to predictions from the time of social media emergence, newsletter marketing has regained its status as a reliable tool even more than social media marketing.
Newsletter platforms such as ActiveCampaign, Benchmark, Constant Contact, MailChimp, Sendinblue, and many others did a great job by developing newsletter futures, such as tracking, automatization, eCommerce integration, CRM, Retargeting, Facebook Ads, Multi-User access, built-in templates, etc.
I’d like to believe that professional marketers never had a dilemma if they were asked, social media or newsletter?
The only correct answer could have been, one either other or both. Surprised? You maybe are. There are many discussions on subject social media vs newsletter marketing when it actually should not be.
The logic behind the only correct reply says if the business is seating on a pile of emails and does nothing about it, the business is losing. In the same way, if the business has an enviable number of social media followers, it does nothing, it loses again, simple as that. We can say, newsletter and social media are two pieces of the marketing puzzle.
Newsletter marketing is far from being dead, not yet, not again. I wonder if one day it will be, which I don’t believe, at least as long as email inboxes exist.
Actual marketing stats
Few related stats help understand where does newsletter marketing stands today. Stats tell us also where it is expected to get in a few year’s time.
Massive return on investment (ROI), you can expect $38 to $44 for every $1 spent.
It is estimated that the number of global email users is set to grow to 4.4 billion users in 2022. The number of sent emails each day is expected to increase to over 333 billion daily. Currently, 99% of consumers check their email on a daily basis.
Newsletter marketing is alive and will continue kicking in 2020
There is no doubt, newsletter marketing is alive and will continue kicking in 2020. Those who do the homework and learn how to play the game will benefit. It’s not enough to switch from one newsletter platform to another and expect different results. Regardless of the options each of these services offers. The reason why your newsletter marketing is not working is that the content you put in does not meet the interests of your audience. In other words, you don’t know really who your audience is, work on it.
All the tips and tricks you’re able to learn from numerous online sources. You are on your own when it gets to learn what your audience wants. If you’re willing to learn, you’ll need time and patience. Start by sending very focused newsletters, one subject only. Make sure to ask your audience to do something. You can ask them to read your latest post or buy your product, then track and analyze your audience’s behavior.
There is certainly many more to tell in favor of newsletter marketing. However, this article should only encourage you to seriously think about.
It’s the start of a new year. Newsletter marketing is still going to play a huge role in the marketing scene for many. What about you, the business you own or work for? It’s up to you to think about the potential and go for it.
